Effects of TV advertisements
In a highly competitive world of highly developed technology, is it difficult to control the information that one can get through the communication channels today. Nobody could imagine that one day a child could click the remote controller, turn on the PC, play games and even watch inadvertently the advertisements spread over the channels. One of the most successful ways of attracting child’s attention is the use of cartoon or game characters, the heroes they want to be resembled with. There are 4 effects of the TV advertisement that influence children: The appealing effect of advertising, the ‘parent-child’ conflict, and advertising that creates materialistic values, the impact on children’s health.
Advertising is the world’s biggest entertainment industry – there’s more spent on it than Hollywood films. Spending on Internet advertising is forecast to overtake spending on traditional television advertising in 2009. The forecast, based on predictions by media planning and buying agency Group M, is for growth of 31% in online spending in 2008, compared to 1% for spending on television advertising.
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