Indian Fashion

Lifestyle 22/11/2024

India is a land of diverse cultures and rituals. Hence it is evident that with such a rich tradition and cluster of cultures and sub-cultures melting into one another, fashion will also be of an excellent quality. The traces of Indian fashion can be found from the Mohenjo-Daro and Harappa civilizations. With the advent and influence of the Western world, the fashion in India has changed and revolutionized in more ways than one.

The saris and kurtas and lehengas have slowly been made to share space with western apparel such as jeans, turn-ups and tops. But fashion in India has been helped by a major revolution that took place only recently. The Mall Culture. It all started with Shopper’s Stop in 1993.

Mall culture in India helped Indian fashion outlets and designers claim a space and name for themselves. Numerous powerful brands and private labels have opened shop in India keeping in mind the growing importance of malls and the preference of the Indian crowd towards the malls instead of isolated shopping outlets.

This has been a boon for Indian fashion designers as well as labels. The competition has helped enhance the quality of Indian fashion apparel. This has also made them preferred choices of garments among the Indian consumer lot. Some foreign fashion labels such as Pantaloons, Westside and Lifestyle that have opened smaller ‘Indian’ outlets under them in the nation.

Hence, Indian fashion stations have slowly shifted base to the malls and marts where the fashion conscious and brand conscious crowds of India hang out. And now malls are the sweeping range as far as Indian fashion goes.

Share

No Tags

2590 total views, 2 today

  

  • Male & Female Models in Delhi

    Delhi is a city known for its rich culture and diversity, which is reflected in its modelling industry as well. Delhi has a thriving modelling scene, with a large number of models hailing from the city and making a name for themselves in the fashion world. Delhi models are known for their stunning looks, impeccable […]

  • Manish Malhotra

    One of the most famous and most talented fashion designers in India is the man named Manish Malhotra. He has been the pillar of the Indian fashion industry since his inception to the fashion scene in India. He has designed costumes for multiple successful Bollywood films, and has also designed clothing for several leading ladies […]

  • Sabyasachi: the powerhouse of fashion!!!

    “History repeats itself”… but for Sabyasachi Mukherjee it seems to be a source of inspiration with every upcoming fashion show. He started his career with the LIFW in 2002, and since then this NIFT Kolkata graduate didn’t have to look back. With the fashion statement that “dared to be different”, he earned himself rave reviews […]

  • Fashion TV

    Fashion TV is an international channel dedicated solely to international fashion, designers and the modelling industry. It had originated in France in the year 1997. The President of Fashion TV, Michel Adam Liswoski was the brain behind the move. It gained immense and instant popularity among international viewers. The channel has a thick viewer following […]

  • Hugh Grant

    Born on September 9, 1960, this Virgo is a Golden Globe winning British actor and a film producer. Hugh Grant was born in London, England. Since childhood he was good at acting and his first ever film was ‘Privileged’ that came in 1982 was financed by Oxford. However, Grant’s first leading role in the movie […]